AI Can write anything.
but it can't make people care.
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AI is mind blowing. Also paralyzing.
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From a marketing perspective, how do you know you're using it effectively? Just because it looks good doesn't mean it works. The trick to making people care starts with what matters. To them.
Try someone with the copywriting background and brand experience to help you.
Brett Perceval, Project Manager, Bose
"Rob's passionate about learning all the product details he can, and revels in the minutiae. He translates “engineer speak,” conveying the benefits in a way the customer understands—making him an advocate for both the brand and the customer."
Noel Wurst,Director of Storytelling, SmartBear
"Rob is one of—scratch that—Rob is THE most talented content creator I've ever worked alongside. His ability to work in any medium, and in as many or as few words as you give him, and to always have the reader, the brand, and company goals in mind is second to none"
Jessie Eteng, Technical PMM, Zuora
"Rob’s personality, creativity and love for collaboration makes him one of the best co-worker I’ve ever had! If you are seeking a dedicated and skilled content professional, Rob is the ideal choice."
Create copy that connects
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I've been writing copy since 2008, mixing AI along with 100-year-old copywriting techniques. Whether it's software, fintech, or retail (or anything), the key is always the same. Nail down who you're talking to and figure out what they need. Hint: They usually don't know.
technology changes.
human behavior doesn't.
Simple frameworks and strategy techniques are the key to getting through to prospects and customers. All your competitors are using AI, so if you don't know the best way to use it, you don't stand out.
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This is where the human-behavior aspect comes in. Let's work together and I'll help you.
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