Brett Perceval, Project Manager, Bose
"Rob's passionate about learning all the product details he can, and revels in the minutiae. He translates “engineer speak,” conveying the benefits in a way the customer understands—making him an advocate for both the brand and the customer."
Noel Wurst,Director of Storytelling, SmartBear
"Rob is one of—scratch that—Rob is THE most talented content creator I've ever worked alongside. His ability to work in any medium, and in as many or as few words as you give him, and to always have the reader, the brand, and company goals in mind is second to none"
Jessie Eteng, Technical PMM, Zuora
"Rob’s personality, creativity and love for collaboration makes him one of the best co-worker I’ve ever had! If you are seeking a dedicated and skilled content professional, Rob is the ideal choice."
technology changes, human behavior doesn't
All of your competitors are using AI, but they may not be using it from the right angle. To stand out, you need to start with knowing how to brief out a project.
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Fundamental strategy frameworks will separate you from the pack. ​Let's work together on it.
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USER Experience Starts With Clarity
I help teams make complex products easier to understand.
There are so many moments where the wrong message slows readers down. And if you confuse 'em, you lose 'em. ​Things like intro copy, onboarding, information hierarchy, in-product messaging. More.
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If they don’t have to think about it, they just keep moving. And it quietly shapes how people see the company as a whole.